In this three-year project, a team led by Claudia Fraas developed methods to study convergent transmedia discourses. Combining frame analysis methods from linguistics and communication research with conversation analysis and multimodal analyses, we arrived at a set of tools to study textual and visual discursive patterns and practices on- and offline. As part of the project, we hosted an international and interdisciplinary conference on transmedia discourse analysis.
Supported by the German Research Foundation (award no: FR 1328/5-1).